Course Description

Course Overview This course is 100% online, allowing you to participate from anywhere in the world. We will meet weekly on Zoom for two hours to dive into lessons, review assignments, and collaborate with fellow participants. While live attendance is not mandatory, we highly recommend joining as many sessions as possible. This will help you get the most out of the course and give you real-time opportunities to ask questions. If you’re unable to attend a live session, you’ll be responsible for watching the replay and submitting assignments at least one day before the next class to allow your instructor time for review. Course Schedule Week 1: Introductions & Foundations ▫️ Discover your personal and brand identity ▫️ Analyze your competition Week 2: Brand Identity & Psychology ▫️ Understanding what your brand’s colors communicate ▫️ Integrating your color palette into your branding ▫️ What is an archetype, and how can it strengthen your brand? Week 3: Understanding Your Audience ▫️ Complete your target audience assessment ▫️ Learn how to stand out in your industry ("Be an orange in a sea of apples") Week 4: Sales Funnel & Customer Attraction ▫️ Build your sales funnel ▫️ Craft an irresistible offer ▫️ Identify where your customers are and how to reach them Week 5: Strategy vs. Tactics ▫️ Learn why a strong strategy is essential for effective marketing tactics ▫️ Explore social media marketing, advertising, and networking strategies Week 6: Building a Timeless Brand ▫️ Create a lasting brand legacy ▫️ Develop messaging that stands the test of time Week 7: Crafting & Reviewing Your Marketing Plan ▫️ Complete your marketing plan ▫️ Understand why regular review (every six months) is crucial Week 8: Final Presentations & Next Steps ▫️ Share your marketing plans ▫️ Discuss next steps for implementation What’s Included? ✔ Comprehensive Course Materials ✔ Exclusive Participant Community – A private group where you can ask questions, collaborate, and exchange ideas ✔ Branding Specialist Certification upon completion ✔ Completed & Updated Marketing Plan tailored to your brand ✔ FREE "Ask Me About My Brand" T-Shirt or Tank Top By the end of this course, you’ll have a strong brand foundation, a clear marketing strategy, and the confidence to elevate your brand to new heights!