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Logo Design and Re-Design
Your logo plays a crucial role in defining your brand identity, making it easier for customers to recognize and remember your business. A well-crafted logo conveys essential messaging to your audience, much like Nike’s iconic swoosh, which instantly triggers brand recognition. Nike often uses just the swoosh in ads, without even needing to mention the brand name.
However, logos can become outdated, and that’s when a redesign might be necessary. Has your logo brand recognition been overlapped by competitors? Are your customers no longer recognizing your brand? A fresh logo can enhance your brand’s identity and recall.
What Is a Logo Redesign?
A logo redesign goes beyond a simple update; it’s a complete overhaul of your existing logo. While a logo refresh might involve minor tweaks like adjusting colors or fonts, a redesign is akin to giving your logo a full makeover. This could mean adopting an entirely new color scheme or even changing your business name, similar to how Federal Express became FedEx.
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Original Logo
Updated Logo
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