Build Your Brand
Discover the power of effective branding in our 8-week online course!
- 1,200 US dollars$1,200
- Location 1
This course is 100% online and therefore can be completed from anywhere worldwide. We will meet on Zoom once a week for 2 hours to complete our lessons, go over assignments for the week, and collaborate with your fellow course members. While attendance during the live sessions is not mandatory, we do highly recommend you attend as many live meetings as you can, this will help ensure you are getting the most out of this course and also give you an opportunity to ask questions in realtime. If you are not able to attend a live session, you are still responsible for watching the replay on your own and turning in the assignments no later than one day before the next class so your instructor has time to review them. Course Schedule: Week 1 - Intros, deep dive into learning about yourself, your brand, and your competition. Week 2 - What do my brand's colors say about my brand? How do I implement these colors into my brand? What the heck is an archetype and why do I need to know what mine is and how to use it to my benefit? Week 3 - Know your audience, we will complete your target audience assessment and discover how you can best serve your current and potential customers. Aka how to become an orange in a sea of apples. Week 4 - Creating your sales funnel and crafting your irresistible offer while also learning where your potential customers are and how you get in front of them. Week 5 - Strategy vs. Tactics, why do I need a good strategy in order to make sure my tactics (social media marketing, advertising, networking, etc.) are as effective as possible? Week 6 - Creating your brand legacy and why a timeless brand design and messaging is so important. Week 7 - How do I complete my marketing plan? Why is it important to review it every 6 months? Week 8 - Wrap up, share our marketing plans, next steps. What's included? 1) All course materials 2) A group with all the participants in your session where you can ask/answer questions, collaborate, share ideas and inspiration, and get to know each other. 3) A certificate showing your branding specialist certification. 4) A completed and updated marketing plan 5) A FREE "Ask Me About My Brand" T-shirt or tank top of your choice.